Audience Insights targets unique identifiers on social media networks and advertising exchanges in order to access niche audiences. Once found we perform an additional screening to ensure accuracy of representation. Individuals that don't fit the target demographic will be excluded and unable to participate in the survey.
Right people, right insights
The right audience gets you the right insight. We believe in highly focused targeting to ensure that the information generated by our surveys is accurate and honest. Knowing that a surfer, fitting your target audience, is helping you refine your surfing product is much more valuable than a person fitting the target that doesn't even surf. Unlimited targeting is unlimited survey power.
Smaller sets of a highly representative target is much more valuable than a large set of loosely representative ones. We believe in thick data that offers you emotional insight into why people do what they do. Thick sets of data are powerful in small numbers because they offer context to larger data sets. Bolster your businesses big data set with the power of thick data.
We will treat your data as confidential and we greatly value the trust you place in us. Your data will not be processed or used advertising and will not be sold, leased, or otherwise made available to any third parties.